At Expedia Group Media Options, we all know how vital it’s to create efficient show adverts and adverts that stand out. However what occurs when a journey shopper clicks on an advert? Main journey consumers to a fascinating touchdown web page the place they’ll shortly study extra and e-book their subsequent journey is an important step within the path to buy. On this publish, we’ll talk about among the choices you’ve if you associate with us to ship a compelling touchdown web page as a part of your marketing campaign.
Companion with skilled digital advertising specialists
Our crew of digital advertising specialists may help you design a touchdown web page or microsite for every model in your marketing campaign. You’ll have the ability to present enter on the general messaging and imagery and we’ll remember to incorporate parts of your model id into the adverts and touchdown pages.
We are able to additionally assist guarantee there’s a transparent connection between the message featured on the advert and the message on the touchdown web page, as a result of a constant message may help instill confidence within the shopper and encourage them to e-book now or sooner or later.
Your touchdown web page leads together with your important advertising message on the high, adopted with compelling headlines and descriptions that spotlight the advantages of your model. We’ll additionally supply steerage on the place to place pictures, supporting copy, embedded content material like video and choose gives to assist convert journey consumers.
For instance, Fiji Airways utilized our show promoting together with a devoted microsite to spotlight the airline’s security report and encourage vacationers purchasing on Expedia.com to think about Fiji for his or her subsequent tropical getaway. On the high is an outline of Fiji Airways’ world-class service, security report, and extra. There’s additionally a collection of advisable flights and trip packages to the Pacific Island nation.
If you wish to take your marketing campaign a step additional, you may go for a bespoke premium touchdown web page with tailor-made design from our award-winning Artistic Partnerships crew. We name these Journey Spotlights — premium touchdown pages containing charming visuals and compelling editorial that encourage journey consumers to discover and interact together with your model. Journey Spotlights are extra immersive and interactive than commonplace touchdown pages and use versatile designs that will help you construct model consciousness.
There are a number of Journey Spotlights obtainable — from inspirational articles and prompt itineraries to partaking quizzes and interactive video experiences. These customized touchdown pages allow you to put your strongest property entrance and heart and supply journey consumers a number of paths to have interaction, discover and e-book.
For instance, Go to Panamá opted for a co-branded listicle that showcases 10 once-in-a-lifetime moments guests can expertise. Each merchandise within the checklist gives a one-click choice for vacationers to start out planning and reserving their Panamanian trip.
Touchdown web page choices for sooner turnaround
For extra conversion-focused campaigns, you would possibly take into account a Property Element web page or Search Outcomes web page. These web page sorts hyperlink the patron on to the reserving path, which implies fewer clicks to conversion. These pages are already reside on our websites, and since you can also make updates via the self-service Expedia Companion Central, you may launch a Property Element or Search Outcomes touchdown web page shortly.
It doesn’t matter what your advertising objectives are, our crew of digital media specialists will assist you to outline and create one of the best touchdown web page to satisfy your model’s wants, making it simple for potential guests to think about what it’s wish to be at your lodge or vacation spot.
Contact us right this moment and tell us what your journey advertising objectives are and the way we may help you meet your optimum return on advert spend.
About Expedia Group Media Options
Expedia Group Media Options is a world journey promoting platform that connects entrepreneurs with tons of of tens of millions of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving knowledge, we provide advertisers actionable insights, subtle concentrating on, and full-funnel outcomes reporting. Our suite of options contains show, sponsored listings, viewers extension, co-op campaigns, and customized artistic campaigns – all designed to ship on the targets of our promoting companions and add worth for journey consumers on our branded websites globally. With a consultative method and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, interact, and convert vacationers for significant outcomes. For extra info, go to www.promoting.expedia.com.
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