The model
The Landmark London is a 5-star, luxurious lodge situated in downtown London. It’s identified for its lovely glass-covered atrium and plush palm bushes — that are properly documented by each vacationers and locals on Instagram and journey evaluation websites. Visitors of the lodge expertise quintessential London appeal within the luxurious environment of this magnificent Grande Dame lodge. Visitors discover luxurious, sophistication, and serenity throughout the partitions of this enchanting lodge. It’s a real oasis from the hustle and bustle of London.
The problem
Over the previous 12 months, the Landmark London’s crew went by a change — with Emanuela Da Ros becoming a member of as Advertising Supervisor and Richard Kratochvíl transferring from Reservations to Income. The earlier visitor advertising crew had moved on, so Emanuela and Richard had been tasked with leveraging the present tech stack and placing collectively new methods to extend income. Their first process was to tackle driving income by electronic mail advertising.
The answer
Fortunately, The Landmark London had Revinate Advertising as a part of their current tech stack. Each Da Ros and Kratochvíl had been in a position to rise up to hurry shortly, because of the platform’s intuitiveness. “Revinate was very easy to study,” says Da Ros. “It’s tremendous user-friendly.”
Revinate Advertising’s energy is in segmentation and personalization. Each are extraordinarily vital for the posh lodge. Visitors anticipate high-quality experiences from each interplay with employees, whether or not it’s in particular person or by way of electronic mail.
“Previous to Revinate, we had been working with one other resolution that solely supplied a single template, so each section received the identical electronic mail,” Kratochvíl explains. “Now, with Revinate, we’ve the power to make use of a unique template for every section and tailor the communications and affords. We are able to speak to our company bookers in another way than our transient friends, which is de facto vital to us as a result of it permits us to forge higher relationships with our friends.”
Equally, the power to section and personalize promotional emails has made a giant distinction within the crew’s capacity to drive direct bookings and upsell income. As a result of Revinate Advertising is ready to leverage information from completely different databases, The Landmark London can ship focused upsell communications to spa friends, loyalty members, and lodge friends. The truth is, Da Ros attributes their success with upsells to how straightforward it’s to create customized campaigns to completely different segments in Revinate Advertising.
Whereas the revenue-driving performance of Revinate is vital, Da Ros and Kratochvíl are fast to level out that the platform’s worth goes past the {dollars} earned. “With Revinate, we will present our friends with a constant journey, from the primary reserving affirmation electronic mail to upselling facilities all the best way to the post-stay survey,” Da Ros says. “This constant expertise is essential to sustaining a powerful model and driving visitor loyalty.”
Kratochvíl additionally provides, “We’ve a associate in Revinate that we will belief to develop cutting-edge expertise that ensures that each communication our friends obtain will probably be on-brand, customized, and optimized to their gadget. That’s essential for us as a result of it’s what our friends anticipate from us.”
The outcomes
With Revinate Advertising, The Landmark London delivers prime quality and on-brand experiences to friends, even after they’re not on property. The crew has a simple solution to talk with friends and a strong channel to drive income. Following a few powerful years for your entire business, The Landmark London is seeing demand return. They’ve generated greater than £2m in direct bookings with Revinate Advertising thus far.
