Editor’s be aware: This submit was up to date with new particulars.
JetBlue Airways has overhauled its TrueBlue loyalty program. The brand new, hotly anticipated frequent flyer program now makes use of “Tiles” as a standing metric, amongst different modifications. Don’t fret: It’s excellent news for many flyers.
The New York-based service’s up to date TrueBlue program brings modifications to the perks you obtain for flying and transacting with JetBlue and its companions.
The revamped program additionally contains advantages for rare flyers, new Mosaic elite tiers and way more. It’s price mentioning that JetBlue isn’t at the moment making any modifications to the way you earn or redeem factors, together with the redemption charge and the no-expiration coverage.
Right here’s all the pieces it’s essential to know concerning the modifications.
Tiles are the brand new standing metric
American Airways has Loyalty Factors. United Airways has Premier qualifying factors. Now, JetBlue has Tiles.
Traditionally, you earned standing in JetBlue’s program by accumulating Mosaic qualifying factors or by hitting a cobranded bank card waiver.
With the revamped program, you now must accumulate Tiles to earn standing. (The naming conference is kind of considerate — many tiles create a mosaic, the identify of JetBlue’s elite tier.)
Vacationers can accumulate Tiles in two methods:
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Earn 1 Tile for each $100 on qualifying JetBlue spending, which incorporates flights, JetBlue Holidays packages, Paisly by JetBlue bookings, JetBlue charges, JetBlue add-ons (resembling seats) and American Airways-operated flights.Earn 1 Tile for each $1,000 spent on a cobranded JetBlue bank card. Not like the earlier program, this contains all playing cards, resembling these issued internationally.
You earn Tiles for eligible actions between Jan. 1 and Dec. 31 of every yr. In 2023, members started incomes Tiles for exercise on Jan. 1, regardless that this system did not formally launch till Could 10. Extra particulars concerning the transition are beneath.
As you earn Tiles, you unlock advantages and elite standing in this system.
At first look, it’s clear that JetBlue has reconsidered the way it defines engagement with the airline. JetBlue will now measure your exercise throughout a number of channels, not simply flying, in your standing journey.
The airline has considerably expanded the power to earn perks from bank card spending. You’ll even be rewarded for transacting with different elements of the airline, together with via package deal bookings and by paying ancillary charges.
In a manner, Tiles are fairly just like American’s new Loyalty Factors, which you’ll be able to earn via many actions, not simply flying.
Perks You Choose earlier than Mosaic
This one is massive.
Historically, the advantages of airline loyalty don’t start till you cross a standing threshold. Till then, common members don’t normally get pleasure from any particular perks.
Nonetheless, with JetBlue’s new program, even an informal flyer will probably be rewarded. Whenever you earn 10, 20, 30 and 40 Tiles, you’ll be eligible for a choose from the next “Perks You Choose” menu:
Group B boarding.Precedence safety.One free drink (beer, wine or liquor) per flight.Two instances the factors for a JetBlue Holidays package deal (one-time use).5,000 TrueBlue factors (price $65, based on TPG’s valuations).
Notice which you could’t choose the identical perk a number of instances as you hit extra milestones. Should you don’t choose a profit, JetBlue won’t mechanically select one for you.
“We wish to watch out about … we don’t wish to select for a buyer what their desire could be,” Chris Buckner, JetBlue’s new vice chairman of loyalty packages and partnerships, mentioned in an interview with TPG.
Your chosen perk(s) expire Dec. 31 within the following yr after you earn them. So, should you earned 20 Tiles in 2023, you’ll get pleasure from your two chosen advantages via Dec. 31, 2024. You may make your choice at any time earlier than the perk expires.
The introduction of perks earlier than incomes standing is a serious improvement for airline loyalty packages. The power to pick a profit or two simply from spending $1,000 or $2,000 on JetBlue makes the airline’s program one of the vital rewarding for informal flyers.
In fact, the perks aren’t practically as profitable as these you’d obtain from incomes standing, however one thing is definitely higher than nothing.
It’s price noting that these new advantages come on the expense of the Go Lengthy, Fortunate 7 and Take 3 bonuses, which had been traditionally out there to all members. They are going to be retired on the finish of the yr.
“We truly had fairly low engagement on these bonuses. So we haven’t truly heard quite a lot of buyer suggestions on that. And once more, that additionally allowed us to reinvest into a few of these different wonderful perks that we’re capable of present,” Buckner mentioned when requested about these bonuses.
“So we predict it’s going to be a extremely massive win for purchasers,” he added.
4 tiers of Mosaic standing
Final yr, JetBlue launched a second tier of Mosaic standing, dubbed Mosaic+. That further tier, attributable to expire on the finish of the yr, was a sign of issues to come back in this system.
As of Could 10, JetBlue now affords 4 tiers of Mosaic standing. Every stage is known as Mosaic, however the perks related to every tier range.
To earn standing in 2023 and past, you’ll must accrue the next variety of Tiles between Jan. 1 and Dec. 31 of a given yr:
Mosaic Stage 1: 50 Tiles (equal to $5,000 in JetBlue spending or $50,000 in JetBlue card spending or a mixture of each).Mosaic Stage 2: 100 Tiles (equal to $10,000 in JetBlue spending or $100,000 in JetBlue card spending or a mixture of each).Mosaic Stage 3: 150 Tiles (equal to $15,000 in JetBlue spending or $150,000 in JetBlue card spending or a mixture of each).Mosaic Stage 4: 250 Tiles (equal to $25,000 in JetBlue spending or $250,000 in JetBlue card spending or a mixture of each).
Including extra Mosaic ranges aligns JetBlue’s elite program with lots of its main opponents.
The variety of flyers spending $25,000 a yr with JetBlue (to realize Mosaic Stage 4) is, indisputably, significantly decrease than that of Delta or United. Nonetheless, at the very least JetBlue will provide extra perks than ever earlier than for many who do resolve to go all-in with the airline.
That mentioned, as you climb the elite ranks, the advantages aren’t as profitable as these you’d obtain with the foremost U.S. airways, as you’ll see beneath.
Mosaic Signature Perks
Whenever you earn Mosaic standing, you’ll get pleasure from a collection of advantages included along with your membership. These “Mosaic Signature Perks” largely resemble Mosaic’s historic advantages, with some notable modifications.
Notice that the Mosaic Signature Perks come along with the Perks You Choose that you simply accumulate in your journey to hitting 50 Tiles.
Whenever you earn 50 Tiles, you’ll turn out to be a Mosaic member and earn the next advantages:
Mosaic boarding.Two free checked luggage.Free beer, wine and liquor.Free Even Extra House seats at check-in.Free same-day switches.Precedence safety.Devoted check-in areas.Precedence assist line and precedence chat.Complimentary upgrades on Heathrow Categorical.
Whenever you earn 100 Tiles, you’ll turn out to be a Mosaic Stage 2 and earn the next advantages along with all Stage 1 perks:
Free Even Extra House seats throughout reserving.
Whenever you earn 150 Tiles, you’ll turn out to be a Mosaic Stage 3 and earn the next advantages along with all Stage 1 and a pair of perks:
4 “Transfer to Mint” certificates that supply complimentary upgrades from core to Mint.
Whenever you earn 250 Tiles, you’ll turn out to be a Mosaic Stage 4 and earn the next advantages along with all Stage 1, 2 and three perks:
Two further “Transfer to Mint” certificates.4 complimentary seats on Blade helicopter transfers between Manhattan and John F. Kennedy Worldwide Airport (JFK) or Newark Liberty Worldwide Airport (EWR).
You should use these “Transfer to Mint” certificates to substantiate a business-class seat on an financial system fare. The variety of certificates required to improve your flight will range by flight. JetBlue wasn’t prepared to supply any extra specifics about this perk, together with when you possibly can apply these vouchers.
Perks You Choose for Mosaic
Along with the Signature Perks of Mosaic standing, you’ll additionally obtain a choose from a brand new menu of six advantages each time you cross a Mosaic tier.
The menu contains:
20-Tile bonus (that may be gifted to a different member).15,000-point bonus (price $195, based on TPG’s valuations).Mint Suite precedence (arriving later in 2023).Pet payment waiver.$99 assertion credit score on the JetBlue Plus Card and the JetBlue Enterprise Card.FoundersCard Blue membership.
The knowledge for the JetBlue Plus and JetBlue Enterprise playing cards has been collected independently by The Factors Man. The cardboard particulars on this web page haven’t been reviewed or offered by the cardboard issuer.
You possibly can solely select a perk as soon as yearly, so you possibly can’t theoretically replenish on 15,000-point bonuses should you cross a number of Mosaic tiers.
Beforehand, all Mosaics acquired a 15,000-point bonus when incomes or requalifying for standing. Now, you possibly can customise your expertise by selecting the perk(s) you worth most.
Similar to Perks You Choose earlier than Mosaic, your chosen perk(s) expire Dec. 31 within the following yr after you earned them. So, should you earn 100 Tiles in 2023, you’ll get pleasure from two advantages via Dec. 31, 2024. You may make your perk choice at any time earlier than your standing expires.
Some choices are fairly fascinating and distinctive, particularly the pet payment waiver, which may present a lot of worth for Mosaic members who steadily journey with pets. (JetBlue prices a $125-per-flight pet payment.)
The Mint Suite precedence profit can be an fascinating one. JetBlue’s previous Mint product is organized in an alternating 2-2 and 1-1 configuration. Savvy vacationers know to pick one of many 4 personal “suites,” which provide further storage, direct aisle entry and sliding doorways.
Traditionally, JetBlue hasn’t charged further for these seat assignments attributable to compliance points with the People with Disabilities Act. They’re at all times among the many first seats to be chosen, so this could possibly be an awesome profit for Mosaics who steadily fly the previous Mint.
JetBlue hasn’t but disclosed what number of seats it’ll block and when the blocked seats could also be launched to different vacationers.
Another advantages, just like the FoundersCard membership or $99 assertion credit score, don’t appear to be that rewarding.
The power to get or reward 20 Tiles could possibly be an fascinating choose, particularly should you or a cherished one are inching nearer to a standing threshold. Notice that these bonus Tiles are awarded within the yr during which they’re picked, so they might theoretically provide you with a head begin on requalifying for standing the next yr.
Different Mosaic perks
JetBlue isn’t planning to distinguish between the Mosaic tiers moreover with the aforementioned advantages and perks.
The airline is asking all elite members Mosaic members, and boarding passes will merely show “Mosaic” standing, no matter which stage you’ve achieved. JetBlue won’t prioritize telephone calls or waitlists by standing ranges, however flight attendants will be capable of see your stage on their digital manifests.
That mentioned, it appears like JetBlue is contemplating some additional differentiation among the many softer advantages at every tier.
“The Mosaic expertise goes to be tailor-made for each stage,” Buckner mentioned. “There will probably be some kinds that will probably be differentiated.”
2023 transition brings a novel alternative
With this system’s launch, all journey and bank card spending from Jan. 1, 2023, onward has been transformed into Tiles. Should you’ve flown already flown sufficient to earn a perk, it is now out there for choice.
Current Mosaic standing has additionally been transformed into an equal tier. JetBlue computed your 2022 earnings and year-to-date progress in 2023, and it awarded you with a Mosaic tier equal to both one, whichever is larger.
Bank card enhancements
Along with the brand new program, JetBlue can be making some (minor) updates to its cobranded bank cards that’ll launch with the brand new program.
JetBlue Plus Card members now get pleasure from a brand new function referred to as “Factors Payback.” This permits them to redeem factors to pay themselves again from purchases of $25 or better, as much as a most of $1,000 yearly. Factors redeemed for purchases will seem as an announcement credit score towards their account stability.
JetBlue Enterprise Card members now additionally obtain Group A boarding on JetBlue-operated flights.
Backside line
JetBlue has fully revamped its TrueBlue loyalty program.
The overhauled program features a brand-new technique to measure your loyalty — Tiles. You’ll earn Tiles primarily based in your spending with JetBlue, its companions and cobranded bank cards.
There at the moment are 4 tiers of Mosaic standing, every with a collection of customizable perks. Plus, everybody can now earn journey advantages, even should you don’t fly or spend sufficient to hit Mosaic.
This system offers JetBlue a protracted runway to develop its community and increase its footprint amongst vacationers in lots of key markets. It comes because the airline is within the means of buying Spirit and because it seeks to win a lawsuit introduced by the Division of Justice in opposition to the Northeast Alliance with American.
Most flyers, even the occasional ones, will profit from the brand new program. But it surely’s not totally excellent news — you’ll want to learn our winners and losers evaluation on JetBlue’s new program.
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